Motion graphics vs animation: what's the difference?

Motion graphics is one kind of animation: it moves designed elements such as type, logos, icons, charts, interfaces and 3D objects to explain or sell a message. Animation is the wider craft of making anything move, including characters who act out a story. So all motion graphics is animation, but not all animation is motion graphics. Choose motion graphics when the message is information, and character animation when it rests on a character's story.

Updated

What does motion graphics look like?

Motion graphics rarely needs characters. The design carries the message, timed to a voiceover or the music. Examples from our motion graphics work:

  • Kinetic typography: chrome numerals and kinetic headlines in the Hackathon kinetic-type promo for Solami.
  • Logo animation: Swiss-style type and geometric shapes resolving into a clean logo reveal in the Swiss-style kinetic brand film for LoopSoop.
  • UI animation: a cursor building websites and Shopify stores on screen, with counting price reveals, in the Website packages pricing ad for NextLine Creative.
  • 3D product reveals: a laptop that morphs into a phone and opens into app onboarding in the Crypto app 3D device reveal for HyperPrice.

What does character animation look like?

Character animation gives a drawn or modelled figure movement, timing and expression, so viewers follow someone through a scene. It can be 2D, 3D or stop-motion. Our Hand-drawn 2D morning animation, an illustrated character moving from bedroom to city street to open sky with parallax camera moves, is a short example. Many explainers mix the two: a character sets up the problem, then motion graphics show the product and the numbers.

Which one does your project need?

Motion graphics or character animation: a quick guide
If the video has to…Choose
Show how an app, website or device worksMotion graphics: UI animation or a 3D device reveal
Introduce a brand, agency or eventMotion graphics: kinetic type and a logo reveal
Explain a process, data or a set of stepsMotion graphics with icons and infographics
Tell a story through a person's day or feelingsCharacter animation
Explain a product and tell a storyA mix: a character scene inside a motion explainer

Which costs more, motion graphics or animation?

Character animation usually costs more, because every character has to be designed, then drawn or modelled, then animated pose by pose. At RaRe Frames, motion graphics cost ₹4,999 per 60 seconds, a logo animation costs ₹3,499 and an explainer video costs ₹9,999, while illustrated characters and 3D are quoted per brief. Styles and process are on our motion graphics services page, and every rate is on the pricing page.

Motion graphics questions, answered

What is motion graphics?

Motion graphics is animation built from designed elements, such as type, shapes, logos, icons, charts and interfaces, moved to explain or sell a message rather than to tell a character's story. At RaRe Frames, motion graphics cost ₹4,999 per 60 seconds; see our motion graphics services.

INDIA’S #1 VIDEO EDITING & MOTION STUDIO

INDIA’S #1 VIDEO EDITING & MOTION STUDIO

FOR THE BRANDS

THAT won't BLEND

FOR THE BRANDS THAT WON'T BLEND IN ANY FEED

IN ANY FEED

Reels & Shorts that stop the scroll

YouTube edits that keep them watching

Ad cut-downs ready to test and scale

Explainers that make it click

Motion graphics with real rhythm

Logo reveals with impact

Reels & Shorts that stop the scroll

YouTube edits that keep them watching

Ad cut-downs ready to test and scale

Explainers that make it click

  • Reels & Shorts that stop the scroll

  • YouTube edits that keep them watching

  • Ad cut-downs ready to test and scale

  • Explainers that make it click

  • Motion graphics with real rhythm

  • Logo reveals with impact

YOUR CAMERA

YOUR CAMERA CAUGHT FOOTAGE

CAUGHT FOOTAGE. VIEWS

NOT VIEWS

NOT VIEWS

THE FIRST 3 seconds

Viewers decide to stay or swipe almost instantly. Hooks, pacing and sound decide which one they pick.

THE FIRST 3 seconds

Viewers decide to stay or swipe almost instantly. Hooks, pacing and sound decide which one they pick.

THE FIRST 3 seconds

Viewers decide to stay or swipe almost instantly. Hooks, pacing and sound decide which one they pick.

THE algorithm DOESN’T WAIT

Platforms reward brands that post consistently. Editing in-house slows you down; a dedicated team keeps you publishing on schedule.

THE algorithm DOESN’T WAIT

Platforms reward brands that post consistently. Editing in-house slows you down; a dedicated team keeps you publishing on schedule.

THE algorithm DOESN’T WAIT

Platforms reward brands that post consistently. Editing in-house slows you down; a dedicated team keeps you publishing on schedule.

THE FIRST 3 seconds

Viewers decide to stay or swipe almost instantly. Hooks, pacing and sound decide which one they pick.

THE algorithm DOESN’T WAIT

Platforms reward brands that post consistently. Editing in-house slows you down; a dedicated team keeps you publishing on schedule.

THE FIRST 3 seconds

Viewers decide to stay or swipe almost instantly. Hooks, pacing and sound decide which one they pick.

THE algorithm DOESN’T WAIT

Platforms reward brands that post consistently. Editing in-house slows you down; a dedicated team keeps you publishing on schedule.

THE FIRST 3 seconds

Viewers decide to stay or swipe almost instantly. Hooks, pacing and sound decide which one they pick.

THE algorithm DOESN’T WAIT

Platforms reward brands that post consistently. Editing in-house slows you down; a dedicated team keeps you publishing on schedule.

OUR SERVICES

HOW WE CUT
YOUR STORY

HOW WE

YOUR STORY

CUT

CUT

Video Editing & Reels

Motion Design

Finishing

VIDEO EDITING & REELS

Reels & Shorts

YouTube long-form

Ad edits & cut-downs

Colour grading

VIDEO EDITING & REELS

Reels & Shorts

YouTube long-form

Ad edits & cut-downs

Colour grading

VIDEO EDITING & REELS

Reels & Shorts

YouTube long-form

Ad edits & cut-downs

Colour grading

Video Editing & Reels

Motion Design

Finishing

MOTION DESIGN

Explainer animation

Kinetic typography

Logo reveals

YouTube video editing

MOTION DESIGN

Explainer animation

Kinetic typography

Logo reveals

YouTube video editing

MOTION DESIGN

Explainer animation

Kinetic typography

Logo reveals

YouTube video editing

Video Editing & Reels

Motion Design

Finishing

FINISHING

Colour grading that fits your brand

Sound design & mixing

Captions in every format

Sound design

FINISHING

Colour grading that fits your brand

Sound design & mixing

Captions in every format

Sound design

FINISHING

Colour grading that fits your brand

Sound design & mixing

Captions in every format

Sound design

SOUND familiar?

We shoot hours of content every month, but only a couple of reels ever make it out of the camera roll.

D2C BRANDS

Growing fast

India

Our videos look fine, but people swipe away in the first few seconds.

CREATORS

YouTube & Instagram

Worldwide

Every video looks different. Nothing feels like our brand.

STARTUPS

Launching soon

Remote

Editing eats our evenings. We’d rather spend that time with our clients.

AGENCIES

White-label partners

Everywhere

  • We shoot hours of content every month, but only a couple of reels ever make it out of the camera roll.

    D2C BRANDS

    Growing fast

    India

  • Our videos look fine, but people swipe away in the first few seconds.

    CREATORS

    YouTube & Instagram

    Worldwide

  • Every video looks different. Nothing feels like our brand.

    STARTUPS

    Launching soon

    Remote

  • Editing eats our evenings. We’d rather spend that time with our clients.

    AGENCIES

    White-label partners

    Everywhere

  • We shoot hours of content every month, but only a couple of reels ever make it out of the camera roll.

    D2C BRANDS

    Growing fast

    India

  • Our videos look fine, but people swipe away in the first few seconds.

    CREATORS

    YouTube & Instagram

    Worldwide

  • Every video looks different. Nothing feels like our brand.

    STARTUPS

    Launching soon

    Remote

  • Editing eats our evenings. We’d rather spend that time with our clients.

    AGENCIES

    White-label partners

    Everywhere

MEET THE TEAM

THE TEAM

THE TEAM

the crew behind rare frames

Now show us your footage

+

years of editing experience

+

videos delivered

+

brands & creators served

+

million views generated

PREMIERE PRO

Story-first edits & pacing

TOOLKIT

PREMIERE PRO

Story-first edits & pacing

TOOLKIT

AFTER EFFECTS

Motion graphics & titles

TOOLKIT

AFTER EFFECTS

Motion graphics & titles

TOOLKIT

DAVINCI RESOLVE

Colour grading & finishing

TOOLKIT

DAVINCI RESOLVE

Colour grading & finishing

TOOLKIT

BLENDER

3D motion & product renders

TOOLKIT

BLENDER

3D motion & product renders

TOOLKIT

Made for every feed:

Podcasts
LinkedIn
YouTube
Instagram
Meta ads

PRICING

CHOOSE YOUR WAY TO

GO LIVE

GO LIVE

Monthly

Yearly

TRIAL EDIT

See how we work, one video

₹999

1 short-form edit, up to 60s

Captions, music & colour

2 revision rounds included

GROWTH

For brands that post new videos every week

Save ₹99K

₹

4.89L

/

YEAR

16 Reels/Shorts + 2 long-form a month

2 motion-graphics pieces a month

Named lead editor + motion designer

Captions, music & sound design

48h priority turnaround on Reels

CREATOR

For solo creators getting started

Save ₹41K

₹

1.99L

/

YEAR

8 Reels/Shorts + 1 long-form a month

Captions, music & sound design

Exports for every platform

Monthly

Yearly

TRIAL EDIT

See how we work, one video

₹999

1 short-form edit, up to 60s

Captions, music & colour

2 revision rounds included

GROWTH

For brands that post new videos every week

Save ₹99K

₹

4.89L

/

YEAR

16 Reels/Shorts + 2 long-form a month

2 motion-graphics pieces a month

Named lead editor + motion designer

Captions, music & sound design

48h priority turnaround on Reels

CREATOR

For solo creators getting started

Save ₹41K

₹

1.99L

/

YEAR

8 Reels/Shorts + 1 long-form a month

Captions, music & sound design

Exports for every platform

PARTNER WITH US

for AGENCIES,
STUDIOS,
and CREATORS

for AGENCIES,
STUDIOS,
and CREATORS

FAQ

BEFORE WE

BEFORE WE

HIT RECORD

HIT RECORD

Who is RaRe Frames for?

RaRe Frames is for brands, creators, agencies and startups who post video regularly and want it to look great without building an in-house team. Need one launch film? We'll make it count. Posting reels every week? We'll keep the pipeline moving with a consistent style. Running an agency? We work quietly as your extra edit bay. Send footage from a phone or a cinema camera and we'll shape it into videos that hook early, hold attention and feel like your brand. You don't need a big budget to start with RaRe Frames.

What can you edit for us?

Reels, Shorts and TikToks, YouTube videos and podcasts, ads and UGC cut-downs, explainers, product launches, logo reveals and motion graphics, plus colour grading, sound design, captions and exports for every platform.

How does the process work?

Share your footage and a short brief, and we send a rough cut so you can approve the story first. Then we add motion, captions, music, sound and colour, and deliver every format you need, ready to post.

Is RaRe Frames a freelancer or a team?

A team. Editors, motion designers and a colourist work on your videos together, with one point of contact who knows your brand and your deadlines.

How many revisions do I get?

Every plan includes revision rounds. We start with a rough cut, so big changes happen early, and we keep refining until the edit feels right.

Who is RaRe Frames for?

RaRe Frames is for brands, creators, agencies and startups who post video regularly and want it to look great without building an in-house team. Need one launch film? We'll make it count. Posting reels every week? We'll keep the pipeline moving with a consistent style. Running an agency? We work quietly as your extra edit bay. Send footage from a phone or a cinema camera and we'll shape it into videos that hook early, hold attention and feel like your brand. You don't need a big budget to start with RaRe Frames.

What can you edit for us?

Reels, Shorts and TikToks, YouTube videos and podcasts, ads and UGC cut-downs, explainers, product launches, logo reveals and motion graphics, plus colour grading, sound design, captions and exports for every platform.

How does the process work?

Share your footage and a short brief, and we send a rough cut so you can approve the story first. Then we add motion, captions, music, sound and colour, and deliver every format you need, ready to post.

Is RaRe Frames a freelancer or a team?

A team. Editors, motion designers and a colourist work on your videos together, with one point of contact who knows your brand and your deadlines.

How many revisions do I get?

Every plan includes revision rounds. We start with a rough cut, so big changes happen early, and we keep refining until the edit feels right.

MADE IN MOTION

MOTION

MOTION

drag the stickers around

Drag the stickers to style the frame

Drag the stickers to style the frame

Drag the stickers to style the frame

MAKE the

MAKE the FINAL

FINAL CUT

CUT

CUT