How long should an explainer video be?

Most explainer videos should run between 30 and 90 seconds, as short as their one main message allows. Use about 30 seconds for an ad or a single feature, around 60 seconds for problem, solution and how it works on a landing page, and 90 seconds or more only where viewers have chosen to learn, such as onboarding or a help centre. Fix the length before the script is written, because every extra second adds design and animation work.

Updated

How long should an explainer be for each placement?

Match the length to how much attention the viewer has already given you:

Explainer video length by placement
Where it runsSuggested lengthWhy
Paid social and Reels ads30 seconds or lessNobody chose to watch, so one idea and a fast hook
Homepage heroAbout 30 secondsA quick answer to "what is this?" before visitors scroll
Landing page or sales deckAbout 60 secondsRoom for the problem, the solution and how it works
Onboarding, YouTube or help centre90 seconds or moreViewers want to learn, so each step can take its time

How many words fit in an explainer script?

A clear voiceover runs at roughly 130 to 150 words a minute, and scenes need short pauses for the visuals to land. As a rule of thumb, write about 60 to 75 words for 30 seconds, 120 to 150 words for 60 seconds and 180 to 225 words for 90 seconds. If the script runs long, cut words rather than speeding up the read.

What if you have more to say?

  • Keep one main message per video and move secondary features into short follow-ups.
  • Make a series: one 60-second overview plus 30-second clips on single features.
  • Cut the approved 16:9 master into 9:16 and 1:1 versions for Reels, Shorts and ads; here is which aspect ratio fits each platform.
  • Put the detail in the page copy around the video, where readers can skim it.

Does a longer explainer cost more?

Yes. Length is one of three things that set the quote, along with footage and how much is designed from scratch. At RaRe Frames an explainer video costs ₹9,999 and other motion graphics cost ₹4,999 per 60 seconds; longer films, illustrated characters and 3D are quoted per brief. Every rate is on the pricing page.

INDIA’S #1 VIDEO EDITING & MOTION STUDIO

INDIA’S #1 VIDEO EDITING & MOTION STUDIO

FOR THE BRANDS

THAT won't BLEND

FOR THE BRANDS THAT WON'T BLEND IN ANY FEED

IN ANY FEED

Reels & Shorts that stop the scroll

YouTube edits that keep them watching

Ad cut-downs ready to test and scale

Explainers that make it click

Motion graphics with real rhythm

Logo reveals with impact

Reels & Shorts that stop the scroll

YouTube edits that keep them watching

Ad cut-downs ready to test and scale

Explainers that make it click

  • Reels & Shorts that stop the scroll

  • YouTube edits that keep them watching

  • Ad cut-downs ready to test and scale

  • Explainers that make it click

  • Motion graphics with real rhythm

  • Logo reveals with impact

YOUR CAMERA

YOUR CAMERA CAUGHT FOOTAGE

CAUGHT FOOTAGE. VIEWS

NOT VIEWS

NOT VIEWS

THE FIRST 3 seconds

Viewers decide to stay or swipe almost instantly. Hooks, pacing and sound decide which one they pick.

THE FIRST 3 seconds

Viewers decide to stay or swipe almost instantly. Hooks, pacing and sound decide which one they pick.

THE FIRST 3 seconds

Viewers decide to stay or swipe almost instantly. Hooks, pacing and sound decide which one they pick.

THE algorithm DOESN’T WAIT

Platforms reward brands that post consistently. Editing in-house slows you down; a dedicated team keeps you publishing on schedule.

THE algorithm DOESN’T WAIT

Platforms reward brands that post consistently. Editing in-house slows you down; a dedicated team keeps you publishing on schedule.

THE algorithm DOESN’T WAIT

Platforms reward brands that post consistently. Editing in-house slows you down; a dedicated team keeps you publishing on schedule.

THE FIRST 3 seconds

Viewers decide to stay or swipe almost instantly. Hooks, pacing and sound decide which one they pick.

THE algorithm DOESN’T WAIT

Platforms reward brands that post consistently. Editing in-house slows you down; a dedicated team keeps you publishing on schedule.

THE FIRST 3 seconds

Viewers decide to stay or swipe almost instantly. Hooks, pacing and sound decide which one they pick.

THE algorithm DOESN’T WAIT

Platforms reward brands that post consistently. Editing in-house slows you down; a dedicated team keeps you publishing on schedule.

THE FIRST 3 seconds

Viewers decide to stay or swipe almost instantly. Hooks, pacing and sound decide which one they pick.

THE algorithm DOESN’T WAIT

Platforms reward brands that post consistently. Editing in-house slows you down; a dedicated team keeps you publishing on schedule.

OUR SERVICES

HOW WE CUT
YOUR STORY

HOW WE

YOUR STORY

CUT

CUT

Video Editing & Reels

Motion Design

Finishing

VIDEO EDITING & REELS

Reels & Shorts

YouTube long-form

Ad edits & cut-downs

Colour grading

VIDEO EDITING & REELS

Reels & Shorts

YouTube long-form

Ad edits & cut-downs

Colour grading

VIDEO EDITING & REELS

Reels & Shorts

YouTube long-form

Ad edits & cut-downs

Colour grading

Video Editing & Reels

Motion Design

Finishing

MOTION DESIGN

Explainer animation

Kinetic typography

Logo reveals

YouTube video editing

MOTION DESIGN

Explainer animation

Kinetic typography

Logo reveals

YouTube video editing

MOTION DESIGN

Explainer animation

Kinetic typography

Logo reveals

YouTube video editing

Video Editing & Reels

Motion Design

Finishing

FINISHING

Colour grading that fits your brand

Sound design & mixing

Captions in every format

Sound design

FINISHING

Colour grading that fits your brand

Sound design & mixing

Captions in every format

Sound design

FINISHING

Colour grading that fits your brand

Sound design & mixing

Captions in every format

Sound design

SOUND familiar?

We shoot hours of content every month, but only a couple of reels ever make it out of the camera roll.

D2C BRANDS

Growing fast

India

Our videos look fine, but people swipe away in the first few seconds.

CREATORS

YouTube & Instagram

Worldwide

Every video looks different. Nothing feels like our brand.

STARTUPS

Launching soon

Remote

Editing eats our evenings. We’d rather spend that time with our clients.

AGENCIES

White-label partners

Everywhere

  • We shoot hours of content every month, but only a couple of reels ever make it out of the camera roll.

    D2C BRANDS

    Growing fast

    India

  • Our videos look fine, but people swipe away in the first few seconds.

    CREATORS

    YouTube & Instagram

    Worldwide

  • Every video looks different. Nothing feels like our brand.

    STARTUPS

    Launching soon

    Remote

  • Editing eats our evenings. We’d rather spend that time with our clients.

    AGENCIES

    White-label partners

    Everywhere

  • We shoot hours of content every month, but only a couple of reels ever make it out of the camera roll.

    D2C BRANDS

    Growing fast

    India

  • Our videos look fine, but people swipe away in the first few seconds.

    CREATORS

    YouTube & Instagram

    Worldwide

  • Every video looks different. Nothing feels like our brand.

    STARTUPS

    Launching soon

    Remote

  • Editing eats our evenings. We’d rather spend that time with our clients.

    AGENCIES

    White-label partners

    Everywhere

MEET THE TEAM

THE TEAM

THE TEAM

the crew behind rare frames

Now show us your footage

+

years of editing experience

+

videos delivered

+

brands & creators served

+

million views generated

PREMIERE PRO

Story-first edits & pacing

TOOLKIT

PREMIERE PRO

Story-first edits & pacing

TOOLKIT

AFTER EFFECTS

Motion graphics & titles

TOOLKIT

AFTER EFFECTS

Motion graphics & titles

TOOLKIT

DAVINCI RESOLVE

Colour grading & finishing

TOOLKIT

DAVINCI RESOLVE

Colour grading & finishing

TOOLKIT

BLENDER

3D motion & product renders

TOOLKIT

BLENDER

3D motion & product renders

TOOLKIT

Made for every feed:

Podcasts
LinkedIn
YouTube
Instagram
Meta ads

PRICING

CHOOSE YOUR WAY TO

GO LIVE

GO LIVE

Monthly

Yearly

TRIAL EDIT

See how we work, one video

₹999

1 short-form edit, up to 60s

Captions, music & colour

2 revision rounds included

GROWTH

For brands that post new videos every week

Save ₹99K

₹

4.89L

/

YEAR

16 Reels/Shorts + 2 long-form a month

2 motion-graphics pieces a month

Named lead editor + motion designer

Captions, music & sound design

48h priority turnaround on Reels

CREATOR

For solo creators getting started

Save ₹41K

₹

1.99L

/

YEAR

8 Reels/Shorts + 1 long-form a month

Captions, music & sound design

Exports for every platform

Monthly

Yearly

TRIAL EDIT

See how we work, one video

₹999

1 short-form edit, up to 60s

Captions, music & colour

2 revision rounds included

GROWTH

For brands that post new videos every week

Save ₹99K

₹

4.89L

/

YEAR

16 Reels/Shorts + 2 long-form a month

2 motion-graphics pieces a month

Named lead editor + motion designer

Captions, music & sound design

48h priority turnaround on Reels

CREATOR

For solo creators getting started

Save ₹41K

₹

1.99L

/

YEAR

8 Reels/Shorts + 1 long-form a month

Captions, music & sound design

Exports for every platform

PARTNER WITH US

for AGENCIES,
STUDIOS,
and CREATORS

for AGENCIES,
STUDIOS,
and CREATORS

FAQ

BEFORE WE

BEFORE WE

HIT RECORD

HIT RECORD

Who is RaRe Frames for?

RaRe Frames is for brands, creators, agencies and startups who post video regularly and want it to look great without building an in-house team. Need one launch film? We'll make it count. Posting reels every week? We'll keep the pipeline moving with a consistent style. Running an agency? We work quietly as your extra edit bay. Send footage from a phone or a cinema camera and we'll shape it into videos that hook early, hold attention and feel like your brand. You don't need a big budget to start with RaRe Frames.

What can you edit for us?

Reels, Shorts and TikToks, YouTube videos and podcasts, ads and UGC cut-downs, explainers, product launches, logo reveals and motion graphics, plus colour grading, sound design, captions and exports for every platform.

How does the process work?

Share your footage and a short brief, and we send a rough cut so you can approve the story first. Then we add motion, captions, music, sound and colour, and deliver every format you need, ready to post.

Is RaRe Frames a freelancer or a team?

A team. Editors, motion designers and a colourist work on your videos together, with one point of contact who knows your brand and your deadlines.

How many revisions do I get?

Every plan includes revision rounds. We start with a rough cut, so big changes happen early, and we keep refining until the edit feels right.

Who is RaRe Frames for?

RaRe Frames is for brands, creators, agencies and startups who post video regularly and want it to look great without building an in-house team. Need one launch film? We'll make it count. Posting reels every week? We'll keep the pipeline moving with a consistent style. Running an agency? We work quietly as your extra edit bay. Send footage from a phone or a cinema camera and we'll shape it into videos that hook early, hold attention and feel like your brand. You don't need a big budget to start with RaRe Frames.

What can you edit for us?

Reels, Shorts and TikToks, YouTube videos and podcasts, ads and UGC cut-downs, explainers, product launches, logo reveals and motion graphics, plus colour grading, sound design, captions and exports for every platform.

How does the process work?

Share your footage and a short brief, and we send a rough cut so you can approve the story first. Then we add motion, captions, music, sound and colour, and deliver every format you need, ready to post.

Is RaRe Frames a freelancer or a team?

A team. Editors, motion designers and a colourist work on your videos together, with one point of contact who knows your brand and your deadlines.

How many revisions do I get?

Every plan includes revision rounds. We start with a rough cut, so big changes happen early, and we keep refining until the edit feels right.

MADE IN MOTION

MOTION

MOTION

drag the stickers around

Drag the stickers to style the frame

Drag the stickers to style the frame

Drag the stickers to style the frame

MAKE the

MAKE the FINAL

FINAL CUT

CUT

CUT